Vicini of Cardigan

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wacoal lace perfection


Halo Lace


Elomi Morgan

Hello I’m Emma proud owner of Vicini Cardigan ( West Wales) which is a Lingerie Boutique . I took over the existing Business four years ago & I am passionate about the shop and pride myself on the warm friendly and relaxed welcome that my customers receive when visiting the shop.
Shopping for underwear can be a daunting prospect for many of us for all sorts of different reasons , great care and consideration is always taken to cater to each individual customers needs .

The correct size underwear can instantly transform your figure, making you feel more confident and make your clothes look amazing- as well as helping your posture and in some cases prevent neck and back pain.

We stock beautiful Italian designer swimwear by David and figure flattering gorgeous Costumes by Miraclesuit with tummy control for the perfect silhouette by the poolside.

The shop has carefully selected brands including Elomi, Fantasie, Wacoal, Panache and Panache Sport to bring you a comprehensive range of Lingerie for comfort style and the perfect fit.
For ‘Mums to be’ we stock a comfortable range of Maternity and non wired bras from Royce, we also have a range of pocketed mastectomy bras and other accessories from Boob Tape to Stick on Bras.

If you would like to visit us for a fitting, or simply to browse, Cardigan Bay has a lovely selection of independent quirky shops and lovely cafes as well as stunning coastal views.

Featured Products

Please contact us for information on ordering

Fantasie Anoushka

Best Quality

Best quality products approved by Vicini

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Please message us if you cannot find what you require but keep popping back for a little look for new items and special offers as our stock is always changing with the seasons.

Treat yourself to something nice or the perfect gift for someone special, or add to your Wishlist & send on the link or share on social media to give someone a little hint .

Enjoy shopping with us

Emma xx